Advertising and Partnership Opportunities

The Canadian Hospice Palliative Care Association (CHPCA) is the national voice for quality hospice palliative care in Canada. CHPCA advances hospice palliative care by providing education, raising awareness, influencing public policy, and collaborating with provincial associations.

CHPCA is proud to support our community by sharing select initiatives at no cost when they align with our mission. These community shares are informal, limited, and not part of our structured marketing offerings.

When organizations seek promotion through CHPCA for any events, products, services, or initiatives that involve a cost, these are considered paid partnership opportunities. Paid partnerships provide dedicated visibility, strategic promotion, and measurable reach across CHPCA’s national platforms, helping to maximize the impact and engagement of partner initiatives.

All opportunities, whether free or paid, must align with CHPCA’s values.

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Through our paid partnership services, CHPCA can help you reach a wider audience of healthcare providers, sector partners, community leaders, and advocates:

• Creating awareness for your organization and its initiatives
• Strengthening your brand visibility and credibility
• Boosting your website engagement
• Driving traffic to priority campaigns or resources
• Positioning your organization as a thought leader
• Creating more opportunities for media exposure
• Expanding your reach to new and diverse audiences
• Reinforcing key messages across multiple channels

CHPCA social media accounts include LinkedIn, Facebook, Instagram, and Threads for both CHPCA and Advance Care Planning Canada.

In-Feed Post + Sponsored story feature(s)

Using your graphics or short videos, shared via CHPCA’s social media with attribution and optional link to a designated resource.

• NGO Associate/Affiliate Package: $50
• NGO Non-Associate/Affiliate Package: $100
• Corporate: $250

Social Media Bundle (2 Posts + 2 Story)

• NGO Associate/Affiliate Package: $190
• NGO Non-Associate/Affiliate Package: $225
• Corporate: $450

For an additional cost of $250/h, CHPCA can create graphics and layouts for you. Contact CHPCA for graphic design quotes, bulk pricing, or to explore custom social media opportunities. Please refer to the Social Media guidelines below.

CHPCA has two newsletters with two separate audiences. The CHPCA newsletter is sent monthly, the Advance Care Planning Canada newsletter is sent several times a year on a non-fixed schedule. Pricing is per newsletter. Email [email protected] for bulk pricing.

Newsletter Mention: Includes one sentence of text with a link. $50
Segment Feature: Includes an image (either 300×300 or 600×200), a paragraph of text, and a maximum of 2 links. $300
Dedicated newsletter: CHPCA will develop and send a dedicated newsletter/email to our mailing list(s) using your text, links, and images. $1500

Newsletter Ads

• 600×600 square newsletter ad (with link to your page or resource) $150
• 300×300 square newsletter ad (with link to your page or resource) $125
• 600×200 banner ad (with link to your page or resource) $100
• 600×100 banner ad (with link to your page or resource) $75

Email [email protected] for bulk pricing.

CHPCA has four websites: chpca.ca, www.acsp.net, advancecareplanning.ca, planificationprealable.ca

Listing in our directory of services $800/y: Cost only applies to for-profit services and organizations. Your program or service must be aligned with the interests and needs of a hospice palliative care audience.

Resource Listing $250/y: Cost applies only to resources with an associated fee or those offered by for-profit organizations. You may select which of our resource repositories that best aligns with your content.

Options to choose from include:

• Main Resources
• Grief and Bereavement
• Caregiving
• Children’s Hospice Palliative Care
• Long-term Care

Co-Branding Package $500.00:

• CHPCA logo included on promotional materials (slides, registration page, emails, etc.)
• Event listed on CHPCA’s website events page
• Included in CHPCA newsletter events section

Promotion Package $1,000.00:

• Includes all Endorsement Package benefits plus
• Event shared on CHPCA social media channels
• CHPCA staff participation for event opening remarks and/or live Q&A

Collaboration Package $5,000.00:

• Includes all Promotion Package benefits plus
• Access to CHPCA Zoom Webinar or Meeting account (setup, branding, French captioning, recording)
• Moderation support during the live event, including a CHPCA staff member acting as facilitator or technical host. (English only)
• Dedicated email invitation sent to CHPCA mailing lists
• CHPCA co-presents and contributes up to 25% of presentation content, slide layout, and/or design assistance. (English only)
• Post-event engagement support, such as sharing the recording and follow up materials via CHPCA email.
• Registration/Attendance insights summary (high-level analytics such as number of registrants, attendance rate, and audience reach).

Signature Package $10,000.00:

• Includes all Collaboration Package benefits plus
• Priority scheduling support (CHPCA helps secure an optimal date/time and avoids conflicts with major sector events where possible)
• Dedicated news section landing page on CHPCA website for the webinar (customized with branding, description, and speaker details)
• Second dedicated email to CHPCA mailing lists (reminder campaign)
• Feature Segment in CHPCA newsletter
• CHPCA support in identifying and booking additional speakers (based on criteria)
• CHPCA leads development of presentation content, including structure, layout, and design.

File Format for Graphics and Images

Graphic and image files should be forwarded in *.png or *.jpg format.

Files may be sent to [email protected]

Translation Charges: CHPCA newsletters, social media, and websites are produced in both official languages. Above rates include placement in both the English and French. If both official languages are not supplied, an additional translation fee of $0.45 per word of text will be charged, except in the case of blog posts/articles where the cost of translation is included in the $1000.00 price.

Layout and Design Charges: When electronic image files (JPG or PNG) are not provided, there is an additional flat rate of $250.00/h for the design and layout of your ad.

Payment is required in advance. An invoice due on receipt will be emailed that can be paid by credit, debit, or PayPal. E-Transfer payment is also available. At this time, payment by cheque is unavailable to help expedite the creation and posting process.

Please note:

• Prices above are not taxable. Net prices quoted. All prices quoted are in Canadian dollars.
• To benefit from the non-profit rate, your organization must have a valid CRA registered charity number.
• All content subject to approval by CHPCA

Blog Post/Article Submission Guidelines

Guest Articles should:

• Either be original content not published elsewhere, OR, published elsewhere under a Creative Commons license (or with equivalent permissions) allowing reproduction of the content.
• Have positive intent
• Use plain-language and the active voice wherever possible
• Avoid being overly self-promotional (except for articles or news releases submitted as Sector News to announce or share an initiative)
• Always appropriately cite, quote, and provide attribution to external sources referenced in the article.

Content Requirements:

• Length: 500 – 1500 words
• File: Word document
• All sources and reference materials should be hyperlinked in the text.
• For sources not available online, include endnotes using the APA citation style.
• Photos: Every article features at least one image. You can upload one or multiple images (File type: JPG, PNG, SVG) with your submission for us to include.

Please ensure you have obtained all necessary permissions or consent for CHPCA to use and share any submitted images across its platforms.

Note: If you purchased your image from a stock photo site, the license is not transferable to CHPCA unless you purchased a multi-seat license. By providing these materials, you, as the advertiser confirm you have the legal right to use the images and accept responsibility for any claims related to their use.

Important: Photos or images included in the Word document containing the article will not be used. Photos or images must be uploaded individually and separately in the submission form.

Author information: Include the name, position, and relevant organization of every author.

CHPCA has the right to refuse any and all ads or articles that do not align with CHPCA values.

Social Media Guidelines

To be in accordance with Canada’s “Paid Partnerships” laws, CHPCA will ensure every post uses the official platform labels and/or hashtags like #Ad or #Partner.

On Instagram and Facebook, CHPCA uses the “Paid Partnership” label tool. A legal requirement in Canada to prevent hidden advertising.

CHPCA has the right to refuse ads that do not align with CHPCA ethics, or Health Canada, and/or Government of Canada guidelines.

Acceptance of advertising does not constitute an endorsement of the partner’s products or services by Canadian Hospice Palliative Care Association (CHPCA).

CHPCA is proud to support our community by sharing select initiatives that align with our mission at no cost. These community shares are informal, limited, and not part of our structured marketing offerings. In contrast, our paid partnership opportunities provide dedicated visibility, strategic promotion, and measurable reach designed to maximize impact and engagement. This distinction ensures that our paid partners receive meaningful value while we continue to uplift the broader community in a thoughtful and balanced way.

Contact Information

For more information on advertising and partnership opportunities, please email [email protected]

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